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As we moved through February, we’ve been looking back at 2025 and, like last year, thought it would be fun to share a little snapshot of ixöq by the numbers.
First and foremost I want to acknowledge our artisan partners. They worked diligently to produce over 3000 individual items! 62% of items woven were storage containers (1000 of which were our small desktop cups) & 40% (over 1000) were cestas (including 170 new minis). That is a lot of product and a lot of weaving and a lot of tired hands! And with over 1000 cestas woven, this translates to over 1000 tassels, handmade by another group of women artisans. Every item made contains and passes on the story of the woman making it & they and I are forever indebted to you for continuing to support this work!
Your support is expressed in many ways but the most quantifiable is through purchases and here’s how your purchases shaped the year:
✨ Charms: 29.3% of items sold
Our most-loved category of 2025. Small, joyful, giftable and impossible to stop at just one. We carried over 30 different designs and Shrimp, Corn, Strawberries, Chicken & Cherries were our top 5 sellers.
🧺 Cestas: 22.4%
A close second. Statement-making, heirloom-worthy, and still the heart of ixöq. Even at less than a quarter of retail products sold, cestas make up over 50% of our retail revenue (and about 90% of our wholesale revenue!).
🗂 Catch-alls: 20.2%
Proof that beautiful organization wins. These were a favorite for entry tables, nightstands, as plant pots, and thoughtful gifts.
✏️ Desktop cups: 20.2%
Nearly tied with catch-alls. You made your workspaces, kids play areas, and desktops brighter, and we love that. These were bought in abundance over the holidays - especially those paired with pens, colored pencils, crayons and chocolate!
🪴 Storage baskets: 4.6%
The quiet workhorses. Fewer in number, but mighty in impact around your home. These are available year round and can even be ordered in custom colors to perfect & organize your space.
🌿 Other: 3.3%
Limited drops, experiments, jaspe napkins, a select number of goods we introduced from other vendors, and other special pieces that found their homes.
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